For instance, in the case of Rolex, all production takes place in Geneva, Switzerland, and from there, watches are distributed to official dealers around the world, allocated for sale in those countries.

The products sold through this route at official dealers are referred to as ""genuine products.""
In contrast, watches that are directly purchased from official dealers abroad and are available in stores like ours are called ""parallel imports.""

In each country's flagship stores and official dealers, there is an obligation imposed by the manufacturer to sell within that country, and it is necessary to record that a sale has been made, which is why the international warranty card typically includes the name of the retailer and the date the parallel importer purchased the item.

This is why the international warranty card for the item you purchase may not bear the actual date of your purchase.

Regardless, the ""World Guarantee (international warranty card)"" issued by Rolex headquarters is included, which should be considered as a certificate of authenticity.

Thus, the only difference is the route through which the item reaches you; the product itself is exactly the same.
Rest assured that you will receive equivalent after-sales service, so please feel confident in your purchase.

*Please note that the international warranty and after-sales service may vary by manufacturer.
Our company offers its own guarantee, in partnership with luxury watch technicians for inspections, repairs, and adjustments.
Be assured that all parts used are genuine from the manufacturer.

Manufacturers with official dealerships in Japan have a ""Japanese retail price"" set,
which includes costs and profits for promotional activities and after-sales service.

Authorized dealers are obligated to adhere to this price, and this pricing policy is similar in various countries around the world.

Even if you purchase from an authorized dealer abroad, the reality is that the price will only be slightly cheaper than the domestic price, considering taxes.

In this context, parallel importers like us can purchase large quantities of watches continuously at a ""wholesale price,"" separate from the normal retail price.
Since there is no regulation on the retail price of parallel imports, the selling price is determined very simply by how much profit the store wants to make on the purchase price from abroad.

Our store strives to keep profits to a minimum to gain as much support as possible from our customers.
We sometimes hear concerns that ""it's so cheap it's worrisome,"" but we take these as compliments to our stance and efforts in sourcing.

Why are our prices low? Simply put, it's because we keep our profits to a minimum.

When you remove the bracelet from the watch, the serial number (manufacturing number) is engraved on the 6 o'clock side of the case. We provide guidance based on our criteria and compare it with the documentation. In recent Rolex watches, the serial number is engraved at the 6 o'clock position on the dial.

The selling price varies depending on the condition of the item, the presence of accessories (such as boxes and warranty certificates), and the year of manufacture.
For used items, the newer the year, the higher the price.

This is a delicate analog structure watch powered by a mainspring, where multiple parts intricately interlock to tell time.

※ The methods of obtaining power are divided into "manual winding" and "automatic winding".

Please feel free to consult with us; we are here to assist you.
It would be appreciated if you could first contact us about the nature of the malfunction via our email form.

Overhaul is a specialized term that refers to the disassembly and cleaning of a watch.
Mechanical watches may experience issues such as lubricant depletion in gears or dirt accumulation from worn-out parts or dust over years of use. Additionally, there may be cases where worn-out parts need to be replaced due to aging.
Even in situations where there are no suspected malfunctions, it is recommended to consider overhaul after approximately 4-5 years for new watches and around 3 years for used or antique watches from the date of purchase.